Job Description: Digital Marketing Coordinator
Position Overview:
The Digital Marketing Coordinator will play a vital role in developing and implementing effective digital marketing strategies to enhance brand awareness, drive online traffic, and generate leads for our organization. This position requires a highly motivated, detail-oriented individual who possesses a strong understanding of digital marketing channels and techniques. The Digital Marketing Coordinator will collaborate with cross-functional teams to execute campaigns and measure their success through various analytics tools.
Responsibilities:
1. Develop and execute digital marketing campaigns across various platforms, including email, social media, search engine marketing, and display advertising.
2. Create and manage engaging content for website, social media platforms, and other digital channels to drive brand awareness and engage target audiences.
3. Monitor and analyze website and social media analytics to measure the effectiveness of digital marketing efforts and provide actionable insights for improvement.
4. Collaborate with the marketing team to create and optimize landing pages, email campaigns, and user journeys to improve conversion rates.
5. Conduct keyword research and optimize website content and metadata for search engine optimization (SEO) to increase organic traffic.
6. Stay updated with industry trends and best practices in digital marketing, suggesting new ideas and innovative strategies to enhance the organization's digital presence.
7. Manage and maintain relationships with external agencies, vendors, and partners to ensure effective delivery of digital marketing initiatives.
8. Coordinate and execute social media advertising campaigns, including audience targeting, ad creation, and budget management.
9. Support the development and implementation of marketing automation workflows to nurture leads and drive conversions.
10. Collaborate with the design team to create visually appealing and engaging digital assets, adhering to brand guidelines.
Qualifications:
1. Bachelor's degree in marketing, communications, or a related field.
2. Proven experience (X years) working in a digital marketing role, preferably in a fast-paced environment.
3. Strong understanding of digital marketing channels, techniques, and best practices.
4. Proficiency in using digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation software.
5. Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
6. Solid analytical skills, with the ability to analyze data, draw insights, and make data-driven decisions.
7. Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.
8. Strong attention to detail and organizational skills.
9. Knowledge of SEO best practices and experience with keyword research and optimization.
10. Familiarity with web design principles and basic HTML/CSS knowledge is a plus.
Note: This job description outlines the general nature and key features of the role, but it is not exhaustive. Other duties and responsibilities may be assigned as needed to meet the organization's objectives.